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Description

Decorative pictorial map of Southern California, produced by Harry F. Pflum for the Automobile Club of Southern California.

Includes over 30 inset views.

Automobile Club of Southern California Biography

The Automobile Club of Southern California (ACSC), founded in 1900, played a pivotal role in promoting auto touring and travel throughout California, particularly in the early 20th century. As automobiles became more popular, the club advocated for the construction of well-maintained roads and highways, working closely with state and local governments to improve infrastructure. It was instrumental in marking and mapping highways, producing detailed road guides, and installing road signs to assist motorists before the advent of standardized state signage. The ACSC also published extensive road maps and auto guidebooks, providing motorists with essential navigation tools and promoting tourism by highlighting scenic routes and destinations, helping to establish Southern California as a premier auto travel region.