Rare chromolithographic promotional graphic, published to promote Italian Swiss Colony's Asti Tipo Red Wine.
The artwork is by Italian painter Eugenio Zampighi, whose graphic style captures lively scenes of Italian peasant life. Zampighi was known for his commission work and this may in fact be an original work done specifically for Italian Swiss Colony.
Zampighi was born in Modena and enrolled at the Academy of Fine Arts in Modena under Antonio Simonazzi.
Zampighi was influenced by the verist Modenese painter Giovanni Muzzioli.
After winning the Poletti Prize for painting in 1880, with his entry, A Retiarius (net-man) gladiator wounded in a Flavian Amphitheater, he had the opportunity of continuing his studies first in Rome and later in Florence where he settled permanently in 1884. During the 1880s, he began to produce a repertoire of genre scenes, which had an extraordinary success on the art market and brought him international commissions. He was influenced by the style of Gaetano Chierici, and by the Florentine Macchiaioli School.
His intense work as a photographer was for the most part geared to his painting and took place mainly in his studio with the aid of models in peasant costume or the dress of the common people. After taking these photographs the artist used them to create a joyous and idyllic image of Italian rural life, devoid of any hint of social criticism, which was so greatly appreciated by foreign tourists that this led him to produce a series of the same retardataire stereotypes right into the early decades of the 20th century.