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A Street-by-Street View of an Arizona Border Town's Built Environment:
Nogales in 1930
Nogales, Santa Cruz Co. Ariz., produced by the Sanborn Map Company in November 1930, and copyrighted in 1931, offers a detailed cartographic representation of the urban landscape of Nogales, Arizona, its municipal infrastructure, fire-preparedness facilities, and the like. The atlas includes information on Nogales's water facilities, the fire department's capabilities, and the overall built environment of the town, emphasizing its construction quality and condition. Depths of the wells, the capacity of the pumps, and the strategic placement of reservoirs within the community are all noted. Fire limits, for instance, are indicated by a heavy red line, while annotations on ground elevations, paving types, and building structures reveal the urban texture of the town, indicative of its growth, planning, with great attention to architectural nuances. Situated at the U.S.-Mexico border, Nogales was a quintessential early 20th-century border town, an important node of cross-border trade and immigration.
In the 1930s, Nogales, Arizona, served as a key port of entry along the U.S.-Mexico border in Arizona. Located directly across from its sister city, Nogales, Sonora, Mexico, the town played a vital role in the cross-border trade and cultural exchange. The period witnessed the impacts of both the Mexican Revolution and the U.S. Great Depression, which influenced migration patterns and economic activity. As part of the New Deal's infrastructure projects, the federal government made improvements to the area, such as road building, to help combat the economic downturn. Nogales' strategic position made it a hotspot for customs and immigration activities, and by the end of the decade, it was further solidified as a bustling binational community that was intertwined economically, culturally, and socially with its Mexican counterpart.
In terms of cartographic makeup, the present Sanborn Insurance Map Atlas offers a level of detail that was indispensable for insurance underwriters, urban planners, and local government at the time. The hand-colored lithograph sheets provide a precise visual representation of most of Nogales's then extant buildings, their construction materials, and utilities. This granularity, while originally made for insurance risk assessments, today provides a meticulous snapshot of the town as it stood in the 1930s. In many ways the the Sanborn maps surpass even aerial and panoramic photography in terms of explicit visual information, clearly labeled and indexed.
The atlas thus not only serves as an example of the insurance industry's need for data, but stands as a historical artifact capturing the spatial and structural aspects of a 1930s Southwestern border town. Its details illuminate the town’s urban character, from the distribution of commercial and residential zones to the presence of specific infrastructures, such as railway lines and warehouses, critical to its function as a hub of cross-border activities.
Rarity
The Nogales Sanborn atlas is extremely rare. No examples of any edition are noted in OCLC. California State Northridge lists an example of the present 1930 edition in their holdings. The Library of Congress has digitized editions of 1890, 1893, 1898, 1901, 1909, and 1917, but as of this writing their 1930 edition is not accessible online.
The Sanborn Map Company, founded in the 1860s by Daniel Alfred Sanborn, is a renowned cartographic institution primarily recognized for its unparalleled fire insurance atlases. These atlases emerged as indispensable tools during the late 19th and early 20th centuries, portraying the evolution of urban America with unprecedented detail and precision. Charting both burgeoning metropolises and smaller municipalities, Sanborn's fire insurance maps provide a unique and illuminating perspective on the physical, economic, and social transformation of the nation during a period of intense urbanization and industrialization.
During the latter half of the 19th century, the United States witnessed an acceleration in urban growth. This shift from rural to urban living, bolstered by the advent of the Industrial Revolution, generated densely populated areas with a diverse array of architectural styles, materials, and infrastructure. In this context, the need for comprehensive maps that could illustrate the specifics of the built urban fabric became paramount, especially for insurance companies seeking to assess the risks associated with insuring individual properties. The Sanborn Map Company responded to this demand, creating elaborate maps that identified building materials, the purpose of structures, and even features like fire walls and sprinkler systems.
A standout feature of Sanborn's maps was their color-coding system, which allowed for a swift and clear differentiation between building materials—whether wood, brick, iron, or otherwise. This system, paired with the company's legends -- detailing everything from the width of streets to the locations of hydrants -- made these atlases an invaluable resource for insurance underwriters. By the turn of the 20th century, Sanborn maps covered thousands of cities and towns across the United States.
Beyond their utility to the insurance industry, the atlases produced by the Sanborn Map Company have, over time, become a treasured resource for historians, urban planners, preservationists, and environmental researchers. These maps have also been pivotal in brownfield research, shedding light on past industrial activities and potential contamination sites. They offer a window into the past, capturing the architectural, infrastructural, and environmental trends of various eras, and revealing the intricacies of a city's development. The very design of streets, the evolution of residential and commercial areas, and the rise and decline of certain industries can be traced through these maps.
Around 1960, Warren Buffett, then a burgeoning value investor, took a significant position in Sanborn Map Co., sinking 35% of his partnership's money into the company. Buffett was drawn to Sanborn's extensive map business, which he described as a virtual monopoly, as well as the company's valuable investment portfolio. While the cartographic aspect of Sanborn's business was diminishing in profitability due to technological advances introduced by competitors, Buffett recognized that the informational content of the maps had not been updated to electronic access, and was thus an undervalued asset for the company. His investment in Sanborn Map Co. is often presented as Case Study No. 1 in overviews of his value-oriented investment philosophy, which emphasized undervalued assets.
In sum, the Sanborn Map Company's fire insurance atlases are not merely maps; they are intricate tapestries of American urban history, detailing the nation's progression from the late 19th to the 20th century. Through their detailed renderings, these maps continue to serve as invaluable chronicles of the United States' urban transformation during a pivotal era.
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