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This vibrant thematic map titled "It's A Dog's World" presents a unique overlay of canine breeds on the geopolitical boundaries of the mid-20th century world, offering a playful perspective on the global distribution of dogs. Published in 1968 as a promotional item by Ralston Purina and Purina Dog Chow, with art by Langeneckert, it reflects the period's commercial and cultural intersections between pet care industries and consumer culture.
The mid-20th century was marked by a burgeoning interest in domestic pets, particularly dogs, which were increasingly seen as companions and symbols of family life. This period also witnessed the proliferation of consumer culture, where companies like Ralston Purina sought to create a direct connection between their products and the daily lives of their customers. By aligning the distribution of various dog breeds with the geography of nations, the map promotes the global reach of the company's products and educates about the rich diversity of canine breeds across different continents.
Incorporating a vivid color palette, the map illustrates the geographical origins and popular breeds in each region, from the sled-pulling dogs of Alaska and Northern Canada to the elegant hounds of Europe and the robust breeds of the Soviet Union.
The legend and promotional text, placed unobtrusively within the map's lower left corner, ensure that the educational purpose of the piece is matched by its function as an advertising tool.
![[Japanese World Map] Kaisei Chikyu Bankoku sankai yochi zenzu setsu (Revised map of all countries on the globe/ Map of the world and its mountains and oceans)](https://storage.googleapis.com/raremaps/img/small/43034.jpg)