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Double Savings . . . Save in National Savings Certificates, a quintessential British wartime poster, underscores the potent symbiosis of financial prudence and patriotic duty. This piece, with its juxtaposition of symbolic gestures and unequivocal textual directives, stands as a testament to the concerted efforts of wartime Britain to galvanize its citizenry into supporting the war effort—not just through direct military engagement, but also through the seemingly mundane act of saving.

The early 20th century, particularly during World War II, witnessed an array of governmental campaigns aimed at harnessing the financial power of citizens to sustain and bolster the war effort. Nations entreated their people to invest in various financial instruments, with the promise of both patriotism fulfilled and post-war financial gains. In the midst of these appeals, the National Savings Certificates emerged as a prominent financial vehicle in the United Kingdom, ensuring both the growth of individual wealth and the nation's wartime resources.

The poster, set against a deep green background, skillfully employs visual symbolism to resonate with its British audience. The upper image, featuring a raised index finger, seemingly commands attention, a visual representation of a call to action. This directive nature is juxtaposed with the iconic 'Victory' sign in the lower image—a symbol deeply entrenched in British wartime sentiment, associated indelibly with Winston Churchill's rallying cry to the nation. Thus, the hand gestures not only convey the dual themes of attention and victory but also subtly hint at the dual savings the certificates promise.

The textual content is clear and straightforward, elucidating the financial benefits of the National Savings Certificates. Notably, the emphasis on the growth of value from "15'- to 20'6 in ten years" and the exemption from income tax on the increase serves as a compelling incentive for potential savers. By underscoring the double boon of financial gain and patriotic duty fulfilled, the poster adeptly appeals to both the economic pragmatism and the resolute spirit of wartime Britain.

Produced by the National Savings Committee in London and the Scottish Savings Committee in Edinburgh, and printed by Geo. Gibbons Ltd. for H.M. Stationery Office, this poster is not only an artifact of financial history but also a window into the socio-political landscape of Britain during one of its most challenging epochs. It stands as a testament to the lengths to which a nation will go to ensure its survival and the intricate web of sacrifices, both large and small, its people are willing to make in the face of adversity.