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Description

Celebrating the Opening of the Bay Bridge

Rare pictorial map, promoting Roos Brothers Store in San Francisco.

The map is unusual in its simplicity of design -- all roads leading to Roos Bros. location, with only major landmarks depicted.

Roos Brothers

The Roos Brothers were among San Francisco's most enduring early merchants.

Adolphe and Hyppolite Roos arrived in San Francisco, in 1864. The first Roos clothing store was located on Leidsdorf Street in San Francisco in 1865. In 1866, it moved to a larger location at Kearny and Post streets.  The firm expanded to Virginia City in the 1870s.

Robert Roos, one of the son's would become the shop's leader. Under Robert’s leadership, Roos Bros expanded to a chain of nine stores, with two in San Francisco, two in Berkeley, and one each in Oakland, Palo Alto, San Jose, and Fresno.    

During the Depression, President Roosevelt appointed Robert Roos to the retail advisory board for the National Recovery Administration. When the Golden Gate International Exposition opened on Treasure Island in 1939, the new Roos Bros. Market Street store was hone of the Exposition’s palaces.

Roos Bros. was touted as an “ornament of the city,” and regarded as one of the world’s most beautiful and unique stores.

Roos Bros. stores were sold in 1958 to the Robert S. Atkins Clothing Co. and continued to operate as Roos Atkins. 

Rairty

The map is very rare. This is the first example we have ever seen.

Condition Description
Edge splits & tears repaired on verso with archival tape.