Promoting A Healthy French Appertif
Promotional advertising map for Tonique Byrrh. The map includes Auvergne-Rhône-Alpes, Lake Geneva, Western Switzerland, Dijon, Grenoble, Roussillon, etc.
The phrase "Tonique Byrrh à base quinquina fortifiant" translates from French to English as "Byrrh Tonic based on fortifying quinine."
Byrrh is a French aperitif made of red wine, mistelle, and quinine. Quinine is a bitter compound derived from the bark of the cinchona tree and has historically been used as a treatment for malaria and as a flavoring in tonic water. The term "fortifiant" indicates that this tonic is intended to have strengthening or invigorating properties.
The text on the verso notes:
"LE BYRRH is a deliciously tonic and hygienic drink made from exceptionally generous old wines, quinine, and other top-quality bitter substances. It is taken neat as a tonic. Diluted with cool water, and preferably with seltzer water, it refreshes without weakening."