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Stock# 93653

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Amado Gonzalez Wine Advisory Board

Title

Wines from California | Wine Land of America

Publication Place / Date

San Francisco / 1963 circa

Image Dimensions

28.5 x 20.5 inches

Color

Condition

Stock# 93653

$ 495.00

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Description

Vintage poster promoting California wine, featuring a glass of red wine atop a bounty of fine foods. A smaller version of this artwork was later used as the cover photo for the Wine Advisory Board's booklet How to Cook with California Wines.

Amado Gonzalez (1913 - 2007) was born in Guadalajara, immigrated with his family to San Francisco in 1927, and graduated from Mission High School. Inspired by the Mexican Muralism Movement, he started his studies at the California School of Fine Arts under Lucien Labaudt and assisted Ray Boynton on the PWAP-backed Coit Tower murals. He gained success working as a designer and illustrator in advertising. One of his major campaigns was a series of advertisements for the Bank of America in the late 1950s. Other accounts included Standard Oil of California, Crown-Zellerbach, Californians, Inc., American President Lines, and Pacific Telephone. An accomplished artist, he was commissioned by the Wine Advisory Board to illustrate a series of posters promoting California wine.

The Wine Advisory Board, established under the Department of Agriculture in 1938, operates under the California Marketing Act of 1936, defining wine as an agricultural product, and is funded by assessments of wineries based on their volume of sales. In 1975, the board voted for its own dissolution after it was unwilling to comply with new demands from the U.S. Department of Food and Agriculture upon renewal of its marketing order.

Condition Description

Mounted on poster linen, paper of the poster linen peeling slightly from linen. Piece to tape at lower right corner of poster. Some marginal soiling and abrasions (from removal of tape) at top margin of poster. Slight soiling and loose threads from linen on left margin of poster linen.

Reference

Dungan, Eloise. "Putting California on Canvas." The San Francisco Examiner, 1 Sep. 1968.
"Important Show at Art Gallery." Reno Gazette-Journal. pg. 5. 11 Apr. 1960.
Sullivan, Charles L.. A Companion to California Wine: An Encyclopedia of Wine and Winemaking from the Mission Period to the Present. "Wine Advisory Board." United States: University of California Press, 1998.