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1923 Harley Davidson Advertising and Promotional Map

This 1923 map of the area around New York City serves both as a road map and an advertisement for Harley-Davidson motorcycles, emphasizing their affordability and efficiency compared to automobiles. Published by the Ohman Map Company of New York, the map provides a detailed representation of the New York metropolitan region, including New Jersey, Connecticut, Long Island, and the surrounding areas.  

At the top of the map, a bold headline proclaims, "WE ARE SELLING THE MOST ECONOMICAL MOTOR TRANSPORTATION." Flanking the text are two detailed illustrations of Harley-Davidson motorcycles, one of which includes a sidecar. The promotional text highlights the benefits of Harley-Davidson ownership, stating that it provides "More pleasure per dollar than any other way," "More service per dollar than any other way," "More miles per dollar than any other way," and "More vehicle per dollar than any other way." A tagline at the bottom of the map further reinforces the affordability of the brand, stating, "You can operate & maintain a Harley-Davidson for 1/3 the cost of the cheapest automobile."  

The map was distributed by the Harley-Davidson Sales Co. of New York City, which operated three sales and service stations: a Main Sales Room at Broadway N.W. and 125th Street Subway Station, an East Side Sales Room at 59th Street Bridge – 249 E. 60th Street at Second Avenue, and a Bronx Sales Room at Webster Avenue, corner of 165th Street. 

On the reverse side, the advertisement expands on the advantages of owning a Harley-Davidson motorcycle, presenting it as an economical, enjoyable, and reliable mode of transportation. The text encourages riders to take advantage of long-distance travel opportunities, promoting the motorcycle as a means of recreation and adventure. It also compares the efficiency of Harley-Davidson motorcycles to automobiles, emphasizing lower fuel costs, minimal maintenance expenses, and an overall lower purchase price.  

Early History of Harley Davidson

This 1923 map and advertisement capture a significant moment in Harley-Davidson’s history, as the company sought to position itself as a leading brand in personal transportation.  

Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and Arthur Davidson, along with Arthur’s brothers, Walter and William. The company began in a small wooden shed where the founders worked on a single-cylinder engine designed to power a bicycle. By 1905, they had produced their first commercially available motorcycle, and in 1907, Harley-Davidson was officially incorporated. The company quickly distinguished itself with powerful and durable machines, leading to rapid expansion. By 1909, they introduced their first V-twin engine, a 45-degree air-cooled design that became a signature of the brand. This innovation provided more power and greater speed, making Harley-Davidson motorcycles a favorite among early enthusiasts and setting the foundation for their dominance in the motorcycle industry.

The 1910s saw Harley-Davidson emerge as one of the leading motorcycle manufacturers in the United States. During World War I, Harley-Davidson supplied the U.S. military with over 20,000 motorcycles. The war solidified the brand’s reputation for durability and performance, and by 1920, Harley-Davidson had become the largest motorcycle manufacturer in the world, with dealers in over 60 countries. This period also saw the establishment of the Harley-Davidson Racing Team, known as the "Wrecking Crew," which dominated competitions and further cemented the brand’s prestige.   In 1921, Otto Walker set a record on a Harley-Davidson as the first motorcycle to win a race at an average speed greater than 100 mph.

The 1920s marked a period of innovation and refinement for Harley-Davidson. The company introduced the JD series motorcycles, which featured larger engines and improved suspension, making them more comfortable for long-distance travel. As automobiles became more affordable, Harley-Davidson adapted by marketing motorcycles as a more economical alternative to cars, a theme reflected in their advertising. The brand also developed the teardrop-shaped gas tank, which became an iconic feature of Harley-Davidson motorcycles. 

Rarity

The map is apparently unrecorded.

We were unable to locate any other examples of this map or an Ohman & Co. map covering this region.