Residential Lots for Sale on Emerald Bay
Rare advertisement in the Reno Evening Gazette, promoting the sale of lots on Emerald Bay on Lake Tahoe, by John T. Read and Brother, Real Estate and Mining Brokers.
The development would seem to have been intended for the northwestern tip of Emerald Bay, which is now a State Park. There is no evidence of such development in today's aerial view of the area.
The present advertisment ran on a single occasion. The first newspaper reference to the sale of real estate lots on Emeral Bay apperaed in the Reno Gazette-Journal on March 13, 1905, when Read's company advertised "35 acres on teh shore of Emerald bay, Lake Tahoe, a beautiful site forsummer homes, nice sandy beach for bathing, steamer daily." This advertisement was run on a daily basis until July 3, 1905. Beginning on February 27, 1906 in the Nevada State Journal, Read began running a new advertisement, "Buy a summer home on Emerald Bay Lake Tahoe. we are sole agents, lots for sale from $200 to $500." This advertisement ran until April 4, 1906.
Read's efforts were apparently unsuccessful, as we find no evidence of roads or homesites today.
This is the only example of the advertisement we have found on the market.