Rare map of the South Pacific, from Australia (Ulimaroa) to Hawaii.
The map is one of the only maps to refer to Australia by its native name (Ulimaroa) and is also noteworthy for its fine treatment of New Zealand and extensive depiction of the routes of the many explorers who travelled through the South Pacific in the 17th and 18th Centuries.
The map was originally issued by Djurberg in Swedish in 1780 and re-issued by Schraebl in Vienna in 1789.
The name Ulimaroa for Australia was first used by Djurberg, in his Cosmographie samt Beskriftning om Jorden i Allma¨nhet ('Cosmography and General Description of the Earth'), Djurberg provides the following explanation for using the name Ulimaroa for Australia:
On page 436 of Hawkesworth's account of Cook's first voyage, Ulimaroa is mentioned as the biggest island in the world. I should give a reason for this name. This land is called New Holland in a lot of maps, but for what reason I do not know; there is no similarity between Holland in Europe and this land, neither in size nor in the area's character. You find in the account of the famous English sailor Cook's journeys that when he was on the northern coast of New Zealand, he asked the inhabitants there if they knew any other country, to which they replied that to the north-west of their home, a quite large land was located, which they called Ulimaroa. I have decided to maintain this name as given to this land by its neighbours; besides it is better than New Holland.
Schraembl was born and worked in Vienna, where he was a mapmaker in the latter half of the eighteenth century. He began his business in 1787, partnering with Franz Johann Joseph von Reilly. He is best known for his large format atlas, the Allgemeiner Grosser Atlas. The atlas was finished in 1800, after twenty years of compilation and composition--it was the first Austrian world atlas. While a notable work, the atlas did not sell well, plunging Schraembl into financial difficulty. In response, Schraembl expanded his offerings to include literature and art. Upon his death, Schraembl's firm was taken over by his widow, Johanna, and her brother, Karl Robert Schindelmayer. From 1825, it was run by Franz Anton's son, Eduard.