Pictorial map of American forests and the lumber industry, prepared by William Longyear to promote the Weyerhaeuser Company.
The map differentiates forest type by color, including showing large sections of the country as "De-Forested Areas".
Notes around the map chart the development of the Weyerhaeuser Company. Symbols scattered around the map show the company's lumber infrastructure. The key elaborates the following sites: logging camps, sawmills, by-product plants, remanufacturing plants, pulp & paper mills, pole storage yards, pole treating plants, and distributing yards.
An inset of the Pacific Northwest shows Weyerhaeuser's extensive operations in the region.
William L. Longyear studied at the Art Students League, Columbia University and the Pratt Institute.
Longyear worked at the Museum of Science and Industry in New York and as an illustrator at Fortune magazine. He also designed board games and authored a number of textbooks on advertising design and typography.
By 1940, Longyear was on the faculty at Pratt Institute in Brooklyn, where he served as Chairman of the Department of Advertising Design and as Associate Dean. There is currently a scholarship for design students at Pratt named in his honor.