Finely Detailed Map of Southern India Emphasizing Trade
Finely engraved map of the southern part of India, first issued in 1723 by acclaimed French mapmaker Guillaume De L’Isle. It focuses on trade routes within India, as well as the Coromandel and Malabar Coasts. This edition of the map was published in Amsterdam by Covens & Mortier, who had the privilege over publishing French map in the Netherlands.
The map shows the Indian subcontinent, from Gujarat and Bengal south. The northern tip of Ceylon, or Sri Lanka, peeks out of the southern border. To the west, the Maldives dot the waters off the Malabar coast.
Rivers, including the mighty Ganges, are indicated, as our mountain ranges. Political boundaries are outlined, with settlements marked by circles or small buildings. Trade routes snake across the terrain, indicated by double dashed lines. They radiate from areas rich in resources, such as the diamond mine of Raolconda [part of the Golconda diamond mines], or from cities at the crossroads of commerce, such as Amandabat [Ahmedabad].
A title cartouche in the lower right corner includes a brief dedication to the King of France, who in 1723 was Louis XV. Two compass roses flank either side of the subcontinent, complete with notes about magnetic variation. North of the Maldives, five scale bars allow the reader to calculate in a variety of distances.
The Coromandel Coast
While the map includes much of southern India, the title cartouche emphasizes what was of particular interest to Europeans, the coastlines. The Coromandel Coast refers to the southeast coast of India. Always a center of trade, the Europeans arrived early in the sixteenth century with the Portuguese. Goods that were frequently traded on the coast included diamonds, Chinese lacquer goods, and textiles.
By 1530, they had three commercial settlements, Nagapattinam [here Negapatan], Sao Tome, and Pulicat[e]. In the seventeenth and eighteenth centuries, the Portuguese had lost their powerful status and had to fight competition from the Danish, Dutch, English and French. As labeled here, each empire had trade cities out of which they operated. Negapatan and Pulicate had passed to the Dutch, while the French controlled Pondicherry. Madras, or Fort St. George, was under the control of the English.
The Malabar Coast
On the southwest coast of India is the Malabar Coast, also a hub of Europeans trading with India and the rest of Asia. Since 3,000 BC, this area has been a major trading zone, with goods passing to Mesopotamia, Egypt, Greece, and Rome. The coast is also distinctly cosmopolitan, thanks to its location and importance to commerce, with some of the first and largest populations of Jews, Syrian Christians, and Muslims on the subcontinent.
In the fifteenth century, Zheng He led his treasure fleet to the Malabar Coast. Vasco de Gama, a Portuguese navigator, arrived in 1498, beginning the important maritime trade between Europe and Southeast Asia. The coast was important as a market for spices from farther east, as well as other goods. By the eighteenth century, the Dutch East India Company were the major European presence on the Malabar Coast, along with the English, who controlled Calicut [Kozhikode].
This map, by the eighteenth-century’s premier European mapmaker, emphasizes the European footholds in the Indian subcontinent and underlines India’s vital place in early modern world commerce.
Johannes Covens (1697-1774) was a Dutch geographic publisher based in Amsterdam. He is best known for his collaboration with fellow publisher Cornelis Mortier (1699-1783). Pierre Mortier the Elder (1661-1711) had obtained a privilege in 1690 to distribute the works of French geographers in the Netherlands. After his widow continued the business for several years, Cornelis took over in 1719.
In 1721, Mortier forged a partnership with Covens, who had recently married Cornelis’ sister. They published under the joint name of Covens & Mortier. In 1774, upon the death of his father, Johannes Covens II (1722-1794) took over his father’s share. In 1778, the company changed its name to J. Covens & Zoon, or J. Covens & son.
Covens II’s son, Cornelis (1764-1825), later inherited the business and brought Petrus Mortier IV back into the fold. Petrus was the great-grandson of Petrus Mortier I. From 1794, the business was called Mortier, Covens & Zoon, or Mortier, Covens, & Son.
The business specialized in publishing French geographers including Deslisle, Jaillot, and Sanson. They also published atlases, for example a 1725 reissue of Frederik de Wit’s Atlas Major and an atlas, with additions, from the works of Guillaume Delisle. There were also Covens & Mortier pocket atlases and town atlases. The company profited from acquiring plates from other geographers as well. For example, the purchased Pieter van der Aa’s plates in 1730. Finally, they also compiled a few maps in house. At their height, they had the largest collection of geographic prints ever assembled in Amsterdam.
Pierre, or Pieter, Mortier (1661-1711) was a Dutch engraver, son of a French refugee. He was born in Leiden. In 1690 he was granted a privilege to publish French maps in Dutch lands. In 1693 he released the first and accompanying volume of the Neptune Francois. The third followed in 1700. His son, Cornelis (1699-1783), would partner with Johannes Covens I, creating one of the most important map publishing companies of the eighteenth century.