Nice example of this fine 4-sheet map of India, one of the largest English language maps of India of the period.
Sayer's map is a fine combination of known information and blank areas where little or nothing is known. The map is dedicated to the Directors of the East India Company.
Jefferys' map of India was the most detailed to date, and of great practical importance during a period of British expansion in the area. Despite the detail, there are large parts of central India which are 'little known and in a manner independent.'
Robert Sayer (ca. 1724-1794) was a prominent London map publisher. Robert’s father was a lawyer, but his older brother married Mary Overton, the widow of prominent mapmaker Philip Overton and the proprietor of his shop after his death. Mary continued the business for roughly a year after her marriage and then, in early 1748, it passed to Robert. Robert became a freeman of the Stationers’ Company later that year; his first advertisement as an independent publisher was released in December.
Sayer benefited from Overton’s considerable stock, which included the plates of John Senex. In the 1750s, Sayer specialized in design books and topographical prints, as well as comic mezzotints. In 1753, he, along with John Roque, published a new edition of Thomas Read’s Small British Atlas, the first of several county atlases that Sayer would publish.
Sayer’s business continued to grow. In 1760 he moved further down Fleet Street to larger premises at 53 Fleet Street. In 1766, he acquired Thomas Jefferys’ stock when the latter went bankrupt. In 1774, he entered into a partnership with John Bennett, his former apprentice. The pair specialized in American atlases, based on the work of Jefferys. They also began publishing navigational charts in the 1780s and quickly became the largest supplier of British charts in the trade.
Bennett’s mental health declined, and the partnership ended in 1784. As Sayer aged, he relied on his employees Robert Laurie and James Whittle, who eventually succeeded him. He spent more and more time at his house in Richmond. In 1794, he died in Bath.
Thomas Jefferys (ca. 1719-1771) was a prolific map publisher, engraver, and cartographer based in London. His father was a cutler, but Jefferys was apprenticed to Emanuel Bowen, a prominent mapmaker and engraver. He was made free of the Merchant Taylors’ Company in 1744, although two earlier maps bearing his name have been identified.
Jefferys had several collaborators and partners throughout his career. His first atlas, The Small English Atlas, was published with Thomas Kitchin in 1748-9. Later, he worked with Robert Sayer on A General Topography of North America (1768); Sayer also published posthumous collections with Jefferys' contributions including The American Atlas, The North-American Pilot, and The West-India Atlas.
Jefferys was the Geographer to Frederick Prince of Wales and, from 1760, to King George III. Thanks especially to opportunities offered by the Seven Years' War, he is best known today for his maps of North America, and for his central place in the map trade—he not only sold maps commercially, but also imported the latest materials and had ties to several government bodies for whom he produced materials.
Upon his death in 1771, his workshop passed to his partner, William Faden, and his son, Thomas Jr. However, Jefferys had gone bankrupt in 1766 and some of his plates were bought by Robert Sayer (see above). Sayer, who had partnered in the past with Philip Overton (d. 1751), specialized in (re)publishing maps. In 1770, he partnered with John Bennett and many Jefferys maps were republished by the duo.