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Scarce promotional broadside map, promoting the sale of Land in San Gabriel, California,

The map shows Pasadena to the north, Alhambra, San Gabriel to the south.

The map covers what was once Rancho San Pasqual, which has not been subdivided and is here shown as a tract map for sales promotion. The map identiies parcel owners, the Raymond Hotel, and Governor Stoneman's property. The lands of the San Gabriel Wine Company are shown, as is Mission Street, Alhambra Road, Fair Oaks Avenue, Wilson Avenue, Marengo Avenue, Los Robles Avenue, Monterey Road, Oak Street, and Fine Street.

As noted in Hiram Reid's History of Pasadena:

Marengo Tract. - Called also "the Bacon ranch," 800 acres, comprised what is now the Raymond Hotel grounds, the Raymond Improvement Company's lands, and the oak timber lands south of Monterey road and east of lower Fair Oaks Avenue. Its chain of title is a long story, it being parts of Ranchos San Pasqual and San Pasqualita. It was bought in 1855 by J. L. Brent, afterward a General in the Confederate army-'- and who was still living (at Baltimore, Md.,) in 1894. Brent was a warm admirer of Napoleon Bonaparte, and named the ranch from Napoleon's great battlefield of " Marengo." Brent sold it to B. D. Wilson, October 31, 1870. Wilson

The present map shows the land in 20 acre parcels. By 1887, the Raymond Improvement Company was advertising the the sale of individual lots for the land immediatley north of the 20 acre parcels, which are noted on the map as a future subdivision:

NOW READY FOR SALE. Raymond Improvement Company Tract II SOUTH OF AND ADJOINING THE GROUNDS OF RAYMOND HOTEL, SOUTH PASADENA, AND FORMERLY KNOWN AS THE UPPER MARENGO TRACT. Tbe RAYMOND IMPROVEMENT COMPANY, having purchased 847 acres of that well-known, highly-Improved and cultivated tract, now offers for sale Its DIVISION NO 1, with long frontages on FAIR OAKS AVENUE and MISSION STREET, large lots averaging 60x180 feet streets from 50 to 80 feet wide, and to be graded, piped and planted in trees at the expense of the company. Each lot to have connection laid to main pipes and to have FREE one share of stock in the MARENGO WATER COMPANY, thus insuring an abundant supply of pure water for irrigation aud domestic use. Easy and frequent communication now had with Los Angeles by the L. A. & S. G. V R. R,, with station at northwest corner of tract. The new line of the Southern Pacific Co.,from the new town of Ramona northward, Is to run through the middle of tho tract, and first-class station Is to be established at the reservoir In front of the Raymond Hotel. GARFIELD AVENUE, running from Alhambra Station on the S. P. R. R. to Raymond Station on the L. A. & S. G. V. R. It is 70 feet wide through the east side of this tract and will soon have a line of street cars in operation its entire length.

Condition Description
Laid on a heavier piece of card boards, with some signs of glue discoloration
Schmidt Label & Litho. Co. Biography

The Schmidt Lithography Company was based in San Francisco. Max Schmidt, a German immigrant, founded his first printing business in 1873, and he was one of the first printers to use lithography on the West Coast. His plant burned twice, in 1884 and 1886, but by the 1890s he ran a factory in San Francisco, as well as branches in Portland and Seattle.

During the 1906 earthquake and fire the company’s premises were destroyed again. Schmidt quickly acquired a nearby paper factory and production continued practically uninterrupted. Within two years of the fire, Schmidt had rebuilt on the site of his former factory at the corner of Second and Bryant Streets.

Schmidt’s company was best known for its printed labels, but they also produced other items like separately-issued prints. The company was once the largest printing company on the West Coast and today they are remembered for the clock tower that still stands at Second and Bryant Streets.