Rare promotional broadside view and map of the Golden Gate Tract, approximately 2 miles south of the Campus of the University of California, Berkeley.
Shows streets and numbered lots within tract; tract lies between San Pablo Ave. and Adeline St., and Stanford and Menlo Avenues. Includes a unique birdseye view above the map and a birdseye view of Oakland, promotional text and maps on the verso. OCLC Locates only 1 example (Bancroft Library)
The Schmidt Lithography Company was based in San Francisco. Max Schmidt, a German immigrant, founded his first printing business in 1873, and he was one of the first printers to use lithography on the West Coast. His plant burned twice, in 1884 and 1886, but by the 1890s he ran a factory in San Francisco, as well as branches in Portland and Seattle.
During the 1906 earthquake and fire the company’s premises were destroyed again. Schmidt quickly acquired a nearby paper factory and production continued practically uninterrupted. Within two years of the fire, Schmidt had rebuilt on the site of his former factory at the corner of Second and Bryant Streets.
Schmidt’s company was best known for its printed labels, but they also produced other items like separately-issued prints. The company was once the largest printing company on the West Coast and today they are remembered for the clock tower that still stands at Second and Bryant Streets.