This vintage ski poster from the 1960s promotes Breckenridge, Colorado, which opened its doors to skiers in 1961.
The design reflects the mid-century American travel aesthetic, emphasizing outdoor recreation, clean air, and alpine vistas to appeal to the growing middle-class tourist market of the postwar era. The background image shows a breathtaking panoramic view of snow-covered ski runs descending through dark coniferous forest, with the dramatic peaks of the Tenmile Range rising in the distance under a clear blue sky.
In the lower foreground, three skiers in brightly colored 1960s-era ski apparel—red, tan, and blue—converse or prepare to descend the slope.
Created during the early development of Breckenridge as a ski resort (which began operations in 1961), the poster reflects a key moment in Colorado's transformation into a winter sports destination. The 1960s marked a boom in American ski culture, driven by improved transportation, economic prosperity, and increased leisure time.