This lively pictorial advertising map of Minneapolis, titled "The City of Lakes," is a colorful and playful depiction of the city, blending artistic design with an emphasis on key landmarks, businesses, and attractions. Created as a promotional piece for local, regional and national businesses, the map is richly detailed, using cartoon-like illustrations to present Minneapolis as a dynamic and lively urban center.
The map prominently showcases Minneapolis’s iconic lakes, including Lake Calhoun, Cedar Lake, Lake Harriet, and Lake Nokomis, highlighting the city's reputation as "The City of Lakes." The Mississippi River is another central feature, winding its way through the city and marked by surrounding attractions, such as Fort Snelling and the historic Stone Arch Bridge. The waterways are filled with boats, kayaks, and other recreational activities, emphasizing the city's outdoor culture.
Major downtown landmarks are prominently displayed, including the IDS Center, then the tallest building in Minneapolis, as well as other iconic skyscrapers, businesses, and cultural institutions. The University of Minnesota campus and its sports facilities are also depicted, along with the Minneapolis Auditorium and the Walker Art Center. The Minneapolis State Fairgrounds, shown with its bustling activity, further underscores the city’s lively community events.
This map integrates advertising into its design, with prominent businesses, such as Grain Belt, Minnegasco, and Dayton’s, represented by logos or creative depictions. These businesses reflect the city’s economic diversity, from retail and hospitality to brewing and energy industries. Local shops, restaurants, and attractions are illustrated throughout, creating a sense of vibrant urban commerce.
The map’s colorful and cartoonish style is full of whimsical details, such as cheerful figures, balloons, and playful typography, giving it a lighthearted and engaging tone. The border is decorated with traditional patterns, further enhancing the map’s aesthetic appeal.