Celebrating 700 Years of Berlin History
This promotional map of Berlin, produced for the 700 year anniversary of the founding of Berlin in 1937 by Hertie Waren- und Kaufhaus G.M.B.H., serves as a detailed guide to the city while also showcasing the offerings of the prominent department store chain.
The map provides a clear and precise depiction of Berlin's urban layout during the 1930s, highlighting key neighborhoods, parks, and landmarks. Major thoroughfares such as Leipziger Straße, Alexanderplatz, and Frankfurter Allee are prominently marked, offering a snapshot of the city's bustling streetscape.
The map is bordered top and bottom by a striking illustrative timeline, depicting significant events from Berlin's founding in 1237 through the city’s development over the centuries. These historical vignettes provide a rich narrative of Berlin’s evolution, blending its medieval origins with its status as a modern European metropolis.
The verso of the map commemorates the 700th anniversary of Berlin’s founding, featuring historical illustrations, text, and celebratory imagery. These elements offer a deeper dive into the city's cultural and historical milestones, marking the occasion with grandeur and reflection. This anniversary celebration ties the promotional map to a significant moment in Berlin’s history, emphasizing the city’s longevity and importance.
In the lower right corner of the main map, the Hertie logo is prominently displayed, advertising the department store chain’s various locations, including on Leipziger Straße, Alexanderplatz, and Wilmersdorfer Straße. This branding underscores Hertie's central role in Berlin's commercial and social life during the period.