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This mid-20th-century pictorial map, published by Pan American World Airways (Pan Am), offers a vivid representation of Argentina. Designed as a promotional tool, the map highlights the natural resources, industries, and cultural landmarks of Argentina while emphasizing Pan Am’s role in connecting the continent to the world with its newest plane, the Constellation.
The map’s centerpiece is the vibrant depiction of Argentina, rendered in a striking yellow tone. Pictorial symbols represent key agricultural products, natural resources, and industries, with large imagse of Argentine Gauchos, the Sky Scrapers of Buenos Aires, sheepherding in Patagonia and the gold regions.
Beyond its geographical and economic focus, the map is a celebration of modern air travel. A Constellation airplane soar above the map, symbolizing Pan Am’s extensive air routes and its ability to connect these resource-rich regions to global markets and travelers. The detailed insets and the sleek aircraft imagery underscore the airline’s emphasis on modernity and progress. Pan Am’s presence in South America during this period was instrumental in facilitating international trade, tourism, and cultural exchange, making the airline a symbol of global expansion.
