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This mid-20th-century pictorial map, published by Pan American World Airways (Pan Am), offers a vivid representation of Bolivia, Paraguay, and Uruguay. Designed as a promotional tool, the map highlights the natural resources, industries, and cultural landmarks of these three South American nations while emphasizing Pan Am’s role in connecting the continent to the world with its newest plane, the Constellation.
The map’s centerpiece is the vibrant depiction of Bolivia, Paraguay, and Uruguay, each rendered in a striking yellow tone. Pictorial symbols represent key agricultural products, natural resources, and industries in each region. Bolivia’s wealth in mining is prominently displayed, with icons for tin, silver, tungsten, and gold scattered across the Andes, alongside depictions of coca, coffee, and sheep farming. An inset highlights the Catavi Tin Mines, a major economic asset at the time. Paraguay, situated in the center of the map, focuses on its agricultural bounty, with yerba mate, cotton, tobacco, and oranges prominently illustrated. The industrial extraction of quebracho, used in tanning leather, is also noted in an inset of a factory scene. Uruguay, in the southeast, emphasizes ranching and agriculture, with symbols for cattle, sheep, dairy, wheat, and grapes. Montevideo, Uruguay’s capital, is featured in an inset portraying it as a modern urban and maritime hub.
Beyond its geographical and economic focus, the map is a celebration of modern air travel. Two Constellation airplanes soar above the map, symbolizing Pan Am’s extensive air routes and its ability to connect these resource-rich regions to global markets and travelers. The detailed insets and the sleek aircraft imagery underscore the airline’s emphasis on modernity and progress. Pan Am’s presence in South America during this period was instrumental in facilitating international trade, tourism, and cultural exchange, making the airline a symbol of globalization in the post-war era.
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