Rare Ron Morales Wine Map of California
This promotional map, titled California Wineries, highlights the state’s rich wine-producing heritage and showcases the geographical distribution of wineries and grape-producing counties across California. Designed with vivid colors and decorative motifs of grapevines and clusters, it presents California as a vibrant and integral region for viticulture and winemaking.
The central focus is a stylized map of California, with the state’s counties labeled, emphasizing those involved in grape cultivation and wine production. Surrounding the map are artistic embellishments, such as grapevines framing the title and a picturesque vignette of a vineyard, evoking the scenic beauty of California’s wine country. At the bottom, the names of the wineries and grape-producing counties are listed, further emphasizing the diversity and scale of winemaking within the state.
The reverse side provides a detailed directory of wineries, organized by county. Each entry includes the winery name and often its location or city, serving as both a promotional tool and a guide for wine enthusiasts seeking to explore California’s wine regions. The layout captures the breadth of California’s winemaking industry, spanning from well-known regions like Napa and Sonoma to emerging or smaller counties such as Yolo and Humboldt.
Ron Morales would go on to create a number of other regional California wine promotional maps, but this is the only map to cover the entire state which we have seen.