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This vibrant 1957 poster by Jean Colin promotes the Italian Line, specifically the "Società di Navigazione" based in Genoa, highlighting their routes to the Mediterranean and all of Europe.
The poster features a striking, modernist illustration of a sunbather in a red-striped swimsuit, reclining against a bold yellow backdrop that evokes sunlight. Her silhouette is outlined with expressive, sketchy lines, and her wide-brimmed hat casts a dramatic shadow.
The composition is dynamic and minimalist, emphasizing relaxation and luxury against a flat blue sky that enhances the sense of open space and tranquility.
Jean Colin's use of vivid colors and stylized figures captures the spirit of mid-century Italian glamour and the appeal of travel on the Italian Line’s luxury ships.
