Sign In

- Or use -
Forgot Password Create Account
Description

This Third Liberty Loan poster, created by Sackett & Wilhelms Corporation, exemplifies the fervent call to patriotism during World War I.

The image depicts a young American soldier bidding farewell to his father, symbolized by a firm handshake and the backdrop of pastoral America. With the soldier’s departure for "Old Glory"—a reference to the U.S. flag—the poster encourages civilians to support the war effort financially by purchasing government bonds.

The Third Liberty Loan campaign, launched on April 6, 1918, precisely one year after America entered the war, successfully raised over $4 billion through the contributions of more than 18 million Americans. This poster exemplifies the era's sentimental approach, linking familial sacrifice to national duty.

Sackett & Wilhelms Corporation, the poster’s printer, was founded by Charles Wilhelms (1849-1906), a German immigrant and lithographer who initially worked in New York City before establishing his own successful business. Known for their detailed lithographs and prominent role in producing propaganda posters, Sackett & Wilhelms contributed to both World Wars’ visual legacy. The company also left an unexpected mark on history by commissioning engineer Willis Haviland Carrier to devise a solution to a humidity issue affecting their printing processes, leading to the invention of modern air conditioning.