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This 1937 color lithographic poster, designed by Willy Hanke, advertises Mediterranean cruises offered by the Norddeutscher Lloyd (North German Lloyd Line) aboard the ocean liner General von Steuben. The design emphasizes both the exotic allure of the Mediterranean and the luxurious travel experience provided by the shipping line.
The central imagery juxtaposes a majestic camel adorned with vibrant red tassels, held by a man in traditional North African attire, with the sleek, modern profile of the General von Steuben cruise liner. The ship, depicted with its towering smokestacks and clean white exterior, symbolizes modernity, luxury, and progress, while the camel and its handler evoke the romance and mystique of Mediterranean destinations.
The text promotes cruises available during "Spring, Summer, and Autumn" and emphasizes the specific vessel, the Steuben. The name of the shipping line, Norddeutscher Lloyd Bremen, appears prominently at the bottom.
This poster serves as an artifact of interwar European travel culture, reflecting the period’s fascination with international exploration and leisure cruising. The blend of modern transportation imagery with exotic, romanticized depictions of the Mediterranean align with 1930s marketing strategies that sought to appeal to affluent travelers by offering a sense of adventure paired with comfort and luxury.
