This World War II-era British poster, issued by the Royal Society for the Prevention of Accidents (RoSPA) in collaboration with the Industrial Welfare Society, delivers a straightforward and urgent message: “Take Your Gas Mask Everywhere.”
The design, created by Tom Eckersley and Eric Lombers in 1939, underscores the necessity of always having one’s gas mask at hand in case of an aerial attack.
The poster’s minimalist design features a stylized brown gas mask box suspended by a string, set against a gradient sky with silhouettes of planes ominously flying above. This design exemplifies the modernist, functional approach of RoSPA posters, with a clear and direct layout intended to be easily visible from a distance, aligning with the Home Front safety campaigns of the time.
This poster is part of a broader collection of wartime posters intended to instill preparedness and resilience among the British public, illustrating how modern design principles were leveraged for effective public messaging during times of crisis.