This rare Be Kind to Animals poster, produced by Walt Disney Productions, features beloved Disney characters Mickey Mouse and Pluto, along with a small kitten, illustrating a message of compassion and care for animals.
The poster was created in collaboration with the American Society for the Prevention of Cruelty to Animals (ASPCA), an organization dedicated to animal welfare and advocacy. The poster aligns with both Disney's brand and the ASPCA’s mission, using familiar, friendly characters to promote humane treatment of animals to a wide audience.
Disney's early work with animal welfare messages, such as in this poster, reflects a broader trend in the 1930s and 1940s where entertainment companies participated in public service campaigns, leveraging the appeal of their characters to influence social values and behavior positively.