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Supporting The Troops in World War I
This 1918 World War I propaganda poster was created by Adrian "Gil" Spear for the YMCA and the United War Work Campaign.
The poster features a muscular worker in a red tank top carrying the iconic red triangle of the YMCA, symbolizing strength and solidarity. Behind him stands a distinguished older soldier in uniform, while a vignette shows a young soldier advancing with a bayonet, embodying the spirit of military action and perseverance.
The tagline, "Lend Your Strength to the Red Triangle," encourages viewers to contribute to the campaign, which united various charitable organizations—including the YMCA, the American Library Association, and the Jewish Welfare Board—in their efforts to fund programs supporting U.S. soldiers. This campaign took place during the war's final months, underscoring the significance of collective efforts for troop welfare.
Gil Spear’s bold graphic style enhances the poster's visual impact, combining illustrative realism with symbolic elements. Interestingly, his son, also named Gil Spear, later achieved renown as a prominent designer in the American automobile industry during the 1930s and 1940s. This poster not only represents a piece of wartime history but also highlights the Spear family’s contributions to American design and artistry.
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