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Original WWI propaganda poster published by the Parliamentary Recruiting Committee in London. Designed by Sir Baden-Powell, founder of the Boy Scouts, this poster depicts a pyramid of wartime roles building up to the British flag, symbolizing unity in the national cause. Near the top stands a soldier in khaki with rifle, representing Britain’s fighting forces. Below, industry plays a crucial role, shown by a factory worker with a sledgehammer and a woman assembling bullets.
A nurse tends to supplies highlighting the essential role of women in both care and munitions work. A young Boy Scout hands a box of ammunition to the soldier, symbolizing youth support. In stark contrast, on the far right, an idle civilian in a suit smokes a cigarette with hands in pockets, an implied target of the poster's question: "Are YOU in this?"
