Sign In

Engagint promotional letter, map and double page illustration on the verso are part of a 1934 campaign by the Tampa Chamber of Commerce to promote Tampa as the "Vacation Capital of South Florida." The double-page spread combines vibrant imagery with engaging text to appeal to potential visitors and businesses.

The colorful, illustrated map of the Tampa region highlights various aspects of Tampa and its surroundings, focusing on leisure activities, local industries, and the appeal of the Florida climate. The title "TAMPA: The Vacation Capital of South Florida" is prominently displayed, surrounded by images of local attractions such as pristine beaches, bustling harbors, and scenic landmarks. Key features of the area, such as Tarpon Springs, St. Petersburg, Plant City, and Sarasota, are depicted with images showing their unique characteristics. These include the sponge diving industry in Tarpon Springs, the agricultural productivity of Plant City, and the popular winter resorts and golf courses of the region. The map also shows other areas of interest in Tampa, such as downtown, local parks, and recreational venues. 

The accompanying letter from George T. Bergen, secretary of the Tampa Chamber of Commerce, dated January 1934, emphasizes Tampa’s appeal as a winter getaway. The letter extolls Tampa's warm weather, fishing, golfing, and other outdoor activities as prime attractions for vacationers. It mentions various local events, such as greyhound racing and the February South Florida Fair, showcasing the vibrancy of Tampa’s cultural and recreational life. Additionally, the letter touches on Tampa’s connection to Latin America through its cigar industry and port facilities, adding a layer of international allure.

On the reverse side, the map titled "Tampa... Florida’s Distributing Center" emphasizes Tampa’s strategic location as a key transportation hub. The map highlights the extensive railroads radiating out from Tampa to major destinations across the country. Tampa is positioned as a critical point for distributing goods, underscoring its logistical importance for businesses. The letter and promotional images clearly aim to attract both tourists and business interests by showcasing Tampa’s accessibility, thriving industry, and tropical allure.

This combination of visually appealing graphics and detailed descriptions made it an effective promotional tool for drawing visitors and investors to Tampa during the 1930s.