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Promoting Residential Houses in Queens
The promotional broadsheet details the sale of one hundred 20-foot brick houses located on Ditmars Avenue, Astoria. It outlines the architectural and functional aspects of these residences, which were designed to be modern and high-standard, featuring six rooms and a tile bath with a garage in the basement. Each unit's layout is meticulously planned, as depicted in three schematic plans: the first floor, the second floor, and the basement and ground plan.
The development of this residential project occurred in the early 20th century, a period characterized by rapid urban expansion and suburbanization, especially in burgeoning areas like Astoria, Queens. The houses, described as brick with multiple floors, reflect the architectural preferences and residential needs of the time, providing spacious living arrangements close to New York City.
Accompanying the floor plans and images, the broadsheet includes a map situating the development within the context of New York City's broader infrastructure, such as proximity to subway lines and bridges, highlighting accessibility and connectivity. This promotional material was crafted to attract potential homeowners looking for suburban comfort with easy access to urban amenities, showcasing the dual appeal of the development during a time of significant urban growth and residential development in New York.
The broadside was issued to advertis a housing development in Astoria, Queens during the borough's building boom and an anticipated increase in interest in Astoria following the 1920 completion of the 60th St. tunnel (now carrying NRW trains) for the former Brooklyn Rapid Transit. Rickert-Finlay Realty Company, reformed in 1919 as Ricket-Brown Realty Company by E.J. Rickert and Eugene Brown, was responsible for several housing developments in Queens, boasting gardens and easy commutes to Manhattan.
