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This trade card, titled "The Ghost Story!", serves as an advertisement for Dr. Jayne's Tonic Vermifuge, a "trusty family tonic" promoted for its versatile medicinal uses.
Published by George Niggle of San Felipe, Santa Clara County, California, the card combines a colorful lithographed illustration and detailed promotional text to capture attention. The front features a vivid scene of a startled young woman reading by candlelight in a richly decorated room. This striking visual was designed to emphasize the moral lesson discouraging late-night ghost stories, particularly for young women.
The reverse provides detailed medical advice and endorsements for Dr. Jayne's Expectorant, a remedy for conditions such as colds, bronchitis, asthma, and pleurisy, alongside the vermifuge's benefits for digestive issues, worms in children, and general debility. The text reflects 19th-century medical marketing, offering reassurance of the product's efficacy in treating a wide range of ailments.
This trade card is a fine example of period advertising that merges moral storytelling with medical promotion, reflecting the ingenuity of 19th-century print culture and commercial strategies.
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